Saturday 17 January 2015

Analysis of Magazine Covers:

New Lula

Colour Scheme:
The Colour scheme used is mainly black, white and red. This is a common colour scheme as the colours compliment each other. gloomy however it shows beauty. Black and Red are the dominant colours on this cover, this would draw an audience as the two colours together are very powerful. The red is repeated in the title, her lips and the shadow image, these then create key areas to focus on. The black and dark colours give a nervy mysterious look standing out from the red and white colours, therefore intriguing audiences. Although the dark colours look gloomy, the light colours then show beauty, focusing on the natural beauty of the girl, and green highlighting the nature. The small white writing at the bottom compliments the black as they are on opposite ends of a colour chart, making the black and the writing stand out.

Picture:
The picture used works well because the colours used among the girl and back ground mean the girl does not blend into the back ground. Both stand out clearly however, the main focus is on the girl. The quality of the photo is spec-ally showing slight traces of scratches, this makes the photo look dated giving it a retro feel, this might attract audiences who have certain vintage fashion interests as the girl is also wearing vintage clothing. like the fact that there is different tonnes of brown in her hair making the magazine feel more natural and not only using precisely blocked colours. The shadow girl in the picture might attract to people who are interested in photography, as it has used Photoshop and camera techniques.

Title:
The light colours used in the center of the cover draw attention to the girls face as it is the main focus and to the title. The red shows clearly on top of the girls hair and face which is dark and light, this colour was chosen as it was used in other parts of the cover showing a flow. The placing of the title corresponds with the image as they are symmetrical and central. Other covers created by Lula magazine use titles that are in different places in a variety of colours, each title is in a colour that corresponds with the images colour pallet. The title fits the magazine as there is a young, pretty girl on this cover and other covers, Lula is also a pretty girls name. The font is flowing, simple and pretty, this links to the beauty within the cover and also it is easy to read.

Barcode:
The barcode is very small vertically on the edge of the magazine. Having it vertically means it isn't in the way of the small writing at the bottom. This also gives the impression that the barcode doesn't want to have attention drawn to it as it is not a main focus. The cover has a vintage look to it so the modern barcode may want to be hidden as it takes away part of the old feel. 

Opinion:
Overall i like the repetitive colour pallet choosing making the title clear but not stick out for the wrong reasons. I also like the image gives an unique, uncomfortable feeling attracting intrigued readers. Also i like the colours complement each other so everything is clear but the main focuses are not lost. 

Harpers Bazaar (Spain)

Colour Scheme:
The main colours used are white and blue, these two colours compliment each other very well. There is also a small amount of dark and yellow, neither of them contrast against the other two. Blue is mainly used as the back ground, in the sky and the water, however they are both different shades of blue so it is clear to understand the image. White shows very well over the blue and is used repeatedly, in the writing, skin, swimsuit and barcode. The colours used give everything a clear outline, making it easy for the reader to notice and read. The colours used are very relaxing and clean which make the cover bright ad eye catching. However the small uses of other colours such as yellow, red and black are effective as they take away the intensity of the solid black and white colour scheme. Also they do not clash with the other colours or look too bold.

Picture:
The picture used is clear as the same few colours are used in the same elements of the photo. For example, the water includes blue and white and the lady includes blue and white. This makes the parts of the image fit together. The woman has pale skin and is wearing a white swimsuit, this draws attention to her and what she is doing, attracting readers who want to read on holidays or leisure. Her body is almost in the center of the cover  making it look symmetrical and more of a focus to the reader. The darker blue swimming hat is on top of the lighter blue sky, therefore it is clear. The objects in the image are similar height making them easier to see and it makes the image look neater.

Title:
The title is white which shows up clearly over the blue, making it easy to read, and look neat and simple. The letters are mainly the same width at the top and look fitted to the top of the cover. There is small white writing in the middle of a gap filling in the empty space, making the magazine look organized and well thought out, also it draws more attention to the title. Other titles on BAZAAR magazine covers are in the same place, which looks repetitive and neat. However, the titles are different colours, as the colour of the title goes wit the colour pallet of the image. The name BAZAAR suits the magazine as the cover images and what the magazines include are different and unique. The font used it straight and simple making the letters look rectangular, flowing with other rectangular elements of the cover. This also makes the title easy to see and read.

Barcode:
The barcode is well placed as it is horizontal on the bottom left corner. This a good position as it is inline and looks similar to the smaller white writing flowing down the left hand side. It is not too small making it visible but not drawing too much attention to it. 

Opinion:
Overall i like the simple yet effective colour scheme used, everything has a clear outline and nothing clashes on top of each other. I also like the layout is neat using long, rectangular bases shapes. I really like the way it is clear what order the elements are supposed to draw your attention. The image ad background catch your eyes first, then the title and then it flows down.

Esquire (Colombia)

Colour Scheme:
The main colours used in this colour scheme are yellow, white and blue. The title is the boldest colour in yellow however, the yellow drink in the glass makes it less less noticeable that it doesn't go with much else on the cover. Yellow stands out easily over dark green, this makes the title eye catching and easy to read to an interested viewer. The yellow drink in the glass is over Marilyn's pale body also making it stand out. Her pale body is also clear to see as it stands out in front of the blue water, this will get the readers attention as they will want to know who the person is featuring on the cover. Small white writing is used in various places around the cover, it is clear and readable, even though it is on top of different colours. White shows up clearly over most darker colours, so it is noticeable over green and blue.There is small elements of darker colours used on the cover which removes the brightness of the magazine as it is placed in the lighter more eye catching sections, it will also get noticed more.

Picture:
The picture on this cover is clear and the different colours have a sharp outline they don't clash with each other. The background is symmetrical and fills the page, as the line showing the water from the trees is straight across the magazine making it look neat. Marilyn's body and swimsuit is also symmetrical, as both shoulders are roughly the same height either side and her swimsuit is the same style on either shoulder. Her streaky, white, wet hair also goes with other light elements of the cover and writing. As the streaky lines in her hair go with the white letters used in the writing. The bottom half of the images is linked and flows as same few light colours are used, and the top half is mainly two block colours. This means that the area of focus is the bottom half. As the drink, person and water are where the readers will be most interested.

Title:
The title is clear and doesn't draw too much tension away from the image as it uses another colour shown on the cover. As yellow is still a bright and unique colour to have as a title, it will stand out from other magazine overs and titles, making readers more likely to pick this magazine up first. The title is neatly placed in the middle on the top of the cover, the edges are the same distance apart, following the shoulders and swimsuit. The font has a unique swirly, thick look to it but it is still easy to read. Other titles used but Esquire magazine covers are in the same place however, they are different colours as the colour of the title goes with the colour scheme used in the cover image.

Barcode:
the barcode is in a good place as it it vertical in the right bottom corner of the cover. This is a good placement as the barcode allows the eyes to flow from the shoulders to the barcode however, it doesn't stand out near the image making it look out of place. It is also the same height of the shoulder, making it blend in with aspects of the cover.

Opinion:
I like the bold choice of using a yellow title as yellow is only used once in the cover image however, it still blends and stands out. I also like the brighter colours to be near the body making Marilyn stand out to an audience intriguing them into who she is. I like also the placing of the barcode and how it makes the eye flow to things in order of importance, you are drawn to the title, then the body and then your eyes go to the barcode and small writing.

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