7. Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

The progression from my preliminary task to my final magazine has improved largely. As I had no understanding of many of the equipment or sites that I have used. Now i am able to use these sites with a good understanding to create something that looks professional.

 As when creating my preliminary exercise I had no knowledge of using Photoshop so it was new to me. Also i didn't really know how to place layers so my layout was basic. My main skills on Photoshop early on were adding and moving a text box or image. However the preliminary exercise helped me to get a better understanding of how Photoshop works for when improving my skills to create my final piece. Every piece that I created had its own faults, I then used these to learn from them and improve on my layouts. 

As i progressed with the media course I feel I have a better understanding on how to aim a magazine at a target audience and to create a pacific look for a magazine. As when I was creating the college magazine I was not thinking of who I was aiming at and i was just creating a magazine that I liked. However, as the course and my research progressed I learn't how to use different layouts to attract different audiences. Also the Name, style and content interested different groups of people so this was important. My research on UK Tribes website helped me to identify this.

When we created the preliminary magazine I had no knowledge of how to use a professional camera. At the start i would ask another student to set it up for me or I would use it after another student I sometimes I didn't need to set it up. As the course progressed I was able to set up the camera and attach it to the tripod by myself. This process then became quicker and i was able to take more photos to capture the shot that I wanted. I also learnt how the lighting affects the quality of the image. Before I would leave the lights as they had been left. As I progressed into the coursework I discovered that the placement of the lights can  make a picture darker or brighter. I moved them when taking my photos for my final magazine. 

When making the draft of my final magazine I learnt basic things such as how a model should pose. I then had to change to outfit of my model as the black and white clashed with the text. Also I had to change the way my model was posing, She was previously not making eye contact with the camera looking away with her hand on her chin. I then had to change this so my artist was central and making eye contact with no arms showing. This made my magazine cover look more professional and symmetrical. From this i learn't ways to take cover photos and i began to notice how other cover photos were taken. 

6. What have you learnt about technologies from the process of constructing this product?

5. How did you attract/address your audience?

Evaluation Question 5 from BekkiGreen

4. Who would be the audience for your media product?

Evaluation Question 4 by BekkiGreen

3. What kind of media institution might distribute your media product and why?

An institution company that I want to publish my magazine is COMAG. Through research I found a few companies that could publish my magazine, however one particular one would be COMAG. 

Clash magazine is also published my COMAG institution. This is also a magazine that I took inspiration from when I was doing my research. Models and artists used in The Clash magazine covers were also part of my inspiration for the style of my model and music genre. On this cover of Clash magazine is FKA Twigs who was part of my music inspiration. COMAG started in 1990 so it offers many years and experience on how to reach a magazines intended audience. As COMAG knowing how to reach an audience is important to me as I would like my magazine to reach out to a younger audience was my magazine has quirkiness. I would also like my magazine to reach out to an older audience as it contains elements of sophistication and is simplistic. As COMAG has this knowledge of target audiences COMAG would place my magazine in shops and areas where it would reach my target audience. 



I would like to think that COMAG would use their knowledge of publications and put this towards my magazine so its forcefulness could grow. As COMAG has established itself in the media text market it has a number of Alternative magazines, Therefore my magazine would add more variety to this category. As I am confident in the unique Quirkiness of my magazine I feel COMAG would do well to help its success. 

My magazine is priced at £4.99, this is priced higher then other music magazines however I have taken inspiration from BAZAAR magazine which has a higher price. I have taken this inspiration as BAZAAR has a similar target audience so it is an indication as to what my target audience would be willing to pay. A higher price also indicates the quality of the magazine is better as the money made from magazines it put into future issues. As an addition in my magazine I will include advertisements such as up coming albums and films. My magazine would also include pages of fashion adverts that will feature brands similar to the style of my magazine, such as River Island and Ted Baker. This will also include unique vintage clothing stores as my magazine has a quirky element. These advertisements will draw in my target audience as the content includes their interests. COMAG have experience of advertisement for this style and will know the best ways to reach a particular audience, so they will be willing to                                                                  take on my magazine to publish it.

2. How does your media product represent particular social groups?

DRAFT 7.Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

DRAFT

The progression from my preliminary task to my final magazine has improved largely. As I had no understanding of many of the equipment or sites that I have used. Now i am able to use these sites with a good understanding to create something that looks professional.

As when creating my preliminary exercise I had no knowledge of using Photoshop so it was new to me. Also i didn't really know how to place layers so my layout was basic. My main skills on Photoshop early on were adding and moving a text box or image. However the preliminary exercise helped me to get a better understanding of how Photoshop works for when improving my skills to create my final piece. Every piece that I created had its own faults, I then used these to learn from them and improve on my layouts.

As i progressed with the media course I feel I have a better understanding on how to aim a magazine at a target audience and to create a pacific look for a magazine. As when I was creating the college magazine I was not thinking of who I was aiming at and i was just creating a magazine that I liked. However, as the course and my research progressed I learn't how to use different layouts to attract different audiences. Also the Name, style and content interested different groups of people so this was important. My research on UK Tribes website helped me to identify this.

When we created the preliminary magazine I had no knowledge of how to use a professional camera. At the start i would ask another student to set it up for me or I would use it after another student I sometimes I didn't need to set it up. As the course progressed I was able to set up the camera and attach it to the tripod by myself. This process then became quicker and i was able to take more photos to capture the shot that I wanted. I also learnt how the lighting affects the quality of the image. Before I would leave the lights as they had been left. As I progressed into the coursework I discovered that the placement of the lights can make a picture darker or brighter. I moved them when taking my photos for my final magazine.

When making the draft of my final magazine I learnt basic things such as how a model should pose. I then had to change to outfit of my model as the black and white clashed with the text. Also I had to change the way my model was posing, She was previously not making eye contact with the camera looking away with her hand on her chin. I then had to change this so my artist was central and making eye contact with no arms showing. This made my magazine cover look more professional and symmetrical. From this i learn't ways to take cover photos and i began to notice how other cover photos were taken.

DRAFT 6. What have you learnt about technologies from the process of constructing this product?

DRAFT

I have experimented with a variety of technologies that were new to me when doing my coursework. I have used these and they indicate my skills within this area. As I have progressed my way across the course I have learnt how to use software i didn't know how to use before. 


Computer:

I have used a computer during the entire process. It has given me the opportunity to use other websites and programs. It has also helped me to do research which was a vital part of creating my magazine.I have used the school computer and my own laptop at home. I mainly used the school computers as my own laptop is new to me and I am not confident using new programs on it. 
Adobe Photoshop:

I used this software to create my magazine I had no previous experience of using Photoshop before we did the preliminary exercise. As we progressed further into the course I picked up the skills and knowledge of Photoshop and created a magazine I was proud of

Mircosoft Word:

I did not use Microsoft word much in the course. I relied on it mainly to check my spelling and word count. I would write my posts onto word before transferring them onto blogger. This was because I am familiar with word however it doesn't offer many tools.

Blogger: 

I have used blogger since i started the course, I post my research and what i have learnt throughout the process. This has been useful as I have been able to go back and look at my previous work especially my development and decisions. It has also been a vital part of my presentation as it looks neat and professional. 

Animoto: 

I used this software early on in the magazine making process before my draft magazine pages. I used it for creating a pitch for my magazine idea, I had never used Animoto before I started the coursework, I realized it was simple and easy to use. It helped to create a stylish view of my magazine early on introducing new skills. 

Camera (Nikon D3200): 

This was the schools camera which I used to take my images in my magazine. At first I struggled to use it as I was new to using a good quality camera however, once I learnt how to place it onto the tripod I was able to figure out how to use it. Overall the camera gave me good quality images. 

Lighting: 

To take my images I used three soft lighting boxes, these created good quality lighting. However as i took my photos of my different models not at the same time, the lights were placed slightly differently each time this meant the lighting in my photos was not the same as on some the background looked grey and on others it looked white. When it came to taking my final images with my main artist I had to have two attempts, as the first set of photos came out too bright as the lights were too close.  

Internet: 

The internet was particularly useful when it came to research, for this I mainly used google chrome. I carried out research throughout my course work so it was very important providing me with my inspiration. The internet also provided me with the ability to use sites such as Animoto which made my planning and presentation more professional. 

DRAFT 5. How did you attract/address your audience?

DRAFT

I attracted my audience in many ways. The main way I attracted them was through my front cover. I achieved this by using an image that stands out including a model who is uniquely dressed with a large hat that is eye catching. I also wanted to keep my designs simple and not cover crowded as i feel this can look messy. Also the image and magazine becomes lost underneath writing, because of this you lose your audience. My model used in my cover image is the same age as my target audience, there fore my target audience will be attracted to this. However my image is not bright therefore it will be be eye catching to the audience and as i didn't use a boarder the image could become lost.

My magazines audience is Indie Scenesters and RAH's, I discovered this when researching facts on UK Tribes. This then helped me when looking at layouts for my magazine that would attract my target audience as this was vital to see which market I was working in. Learning how to address my target audience within my magazine is important as this will help me decide how I am marketing my magazine. This will determine my final product and how it will sell in the retail market. I have kept an open mind during the process of my magazine and how I would market it.

I think my magazine is something that will have success in the media text/magazine area. I think this because I have not used a boarder as other unique magazines have, not using a boarder makes the cover stand out as there is more to look at on the page. Also my fonts and their placement are neat, they are also based on other magazine layouts that have had success such as BAZAAR. Because of this I have confidence in my magazine doing well in the high end market. Another thing that has helped create my magazine to be more appealing is the name of my magazine. I am happy with my name as it best describes the feelings of my target audience who are wanna be's. Because of the elegant name I felt my magazine needed to have an elegant layout, which then helped to give me ideas as to what my target audience would want to see in a magazine. 

DRAFT 4. Who would be the audience for your media product?

DRAFT

The chosen audience for my magazine is mainly females aged 16-23 years, who are interested in quirky, retro and indie fashion and music. These people also like the stand out from the crowd looking to be different compared to normal pop music. Looking on the UK Tribes website researching for my target audience I found my target audience is Indie Scenesters and RAH's, these are both groups that like to stand out from the crows with either labels or their unique fashion style. This appeals to me as as they are willing to listen to new music and fashion styles, my quirky magazine will then interest and inspire them. The research I did using UK Tribes as helped me throughout making my magazine as I produced a magazine that would appeal to my desired audience. This was particularly useful when it came to designing my layout as I did not want to make it modern and futuristic. Another main interest for my audience would be fashion, therefore they will be interested in my magazine as it includes unique fashions across the pages. My audience will also have an interest in films especially indie ones as this is popular for an audience who like indie music.

My monthly magazine price is £4.99 which I feel is a reasonable price as the teenagers I am aiming it at such as RAH's are known as daddy's girls and they will have the money to spend on my magazine along with their brands. The money from my magazine would help to improve my magazine to engage my audience more in the future. My chosen audience is people who want to create a posh unique image for themselves. My contents page shows this as it is neat and elegant, I used research from looking at other contents pages to create this look. BAZAAR magazine is similar to mine as I have taken fashion and font inspiration however, I have not fully copied their pages. I have given my own magazine a retro look with a modern twist making it more appealing to a younger audience. As I took most of my inspiration from BAZAAR magazine I feel people who are interested in BAZAAR will also be interested in my magazine.

The main artists and bands that my audience would listen to are: Marina and the Diamonds, Lana Del Rey and Halsey. I have listed these on the cover of my magazine which indicates the music interests of my chosen audience. Another aspect within my magazine but with music being the main focus. This would then appeal to my audience because they can read up on their passion for music however, they can also look up on fashion and other interesting quirky things.

I think my magazines cover, contents and double page spread represents the indie/quirky market as my models are wearing unique clothing, my layout is also simple and elegant. This makes it unlike other mainstream magazines. I have decided to lay out my cover page without a boarder, this is because I wanted it to look like BAZAAR, Interview and W's magazine covers. Their magazines appeal to my target audience so they will understand my chosen layout. 

DRAFT 3. What kind of media institution might distribute your media product and why?

DRAFT

An institution company that I want to publish my magazine is COMAG. Through research I found a few companies that could publish my magazine, however one particular one would be COMAG. 

Clash magazine is also published my COMAG institution. This is also a magazine that I took inspiration from when I was doing my research. Models and artists used in The Clash magazine covers were also part of my inspiration for the style of my model and music genre. On this cover of Clash magazine is FKA Twigs who was part of my music inspiration. COMAG started in 1990 so it offers many years and experience on how to reach a magazines intended audience. As COMAG knowing how to reach an audience is important to me as I would like my magazine to reach out to a younger audience was my magazine has quirkiness. I would also like my magazine to reach out to an older audience as it contains elements of sophistication and is simplistic. As COMAG has this knowledge of target audiences COMAG would place my magazine in shops and areas where it would reach my target audience. 



I would like to think that COMAG would use their knowledge of publications and put this towards my magazine so its forcefulness could grow. As COMAG has established itself in the media text market it has a number of Alternative magazines, Therefore my magazine would add more variety to this category. As I am confident in the unique Quirkiness of my magazine I feel COMAG would do well to help its success. 


My magazine is priced at £4.99, this is priced higher then other music magazines however I have taken inspiration from BAZAAR magazine which has a higher price. I have taken this inspiration as BAZAAR has a similar target audience so it is an indication as to what my target audience would be willing to pay. A higher price also indicates the quality of the magazine is better as the money made from magazines it put into future issues. As an addition in my magazine I will include advertisements such as up coming albums and films. My magazine would also include pages of fashion adverts that will feature brands similar to the style of my magazine, such as River Island and Ted Baker. This will also include unique vintage clothing stores as my magazine has a quirky element. These advertisements will draw in my target audience as the content includes their interests. COMAG have experience of advertisement for this style and will know the best ways to reach a particular audience, so they will be willing to                                                                  take on my magazine to publish it.

DRAFT 2. How does your media product represent particular social groups?

DRAFT

My media product represents particular social groups such as Indie Scenesters and RAH's. I used UK tribes to research social groups

Indie Scenesters:
These were a possible audience as they look out for new music types and genres. They like to be different and ahead of everyone else with a passion for music. Doing this they also like vinyls and records which are a retro aspect. My media product represents this particular social group as they have retro interests which is a look i used within my magazine. I mentioned record shops in my contents page which will also attract this social group as they have an interest in records and vinyls. Their passion for looking into different music types will interest them into my magazine as it will interest them. 

RAH's:
This social group will also be attracted to my magazine because they are known to splash their cash on heritage clothing. The fashion style i am using in my magazine might intrigue them as they could be inspired because it looks posh and sophisticated. My magazine has a pampered, sophisticated look attracting these 'Daddy's girls'. 
My magazine will also attract this social group because it is a female based magazine. As my magazine is aimed at a wealthier audience my price needed to be higher, the higher price could also indicate it is a good quality magazine with plenty of content. The music genre of my magazine will also attract RAH's as the artists i have used are similar to this social group.


I have used Marina and the Diamonds for inspiration as she is a commonly loved artist by my target audience. She has a unique retro fashion, I then styled my artist similarly so my target audience would be interested in my magazine when looking at its cover.

DRAFT 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of music magazines)

DRAFT

During this project i looked at different styles and model magazines during the planning and research stages. I particularly looked at BAZAAR, Esquire, W and Interview, their page layouts, colour schemes and styles most interested me. To achieve the look of the magazines that inspired me i focused on my genre, which was indie pop, and looked into the audience of my magazine. I felt my target audience should be 16 - 23 females. BAZAAR magazine was my largest inspiration as i was analysing their covers the style of images and colour schemes inspired me. Their image colour schemes and style speaks to audiences showing what type of magazine it is. I kept this in mind when taking my own photos as i wanted the look of my model to speak for itself, this was important as i wanted to use the same conventions as BAZAAR magazine. BAZAAR magazine has a sophisticated retro style, i wanted to challenge this and see if i could make create a modern sophisticated magazine in a retro style.


Also analysing Interviews covers showed they have a simplistic Look and colour scheme, however their layout is still busy with plenty of text. I used this as inspiration as I wanted a magazine that had plenty of text but the focus isn't taken away from the image. Interview achieved this with a simplistic colour scheme; of black and white being the main focus but it features touches of other colours. This inspired me to use a basic colour scheme with black and white as the main colours with touches of browns, purples and creams.
Researching more stylish colourful magazines such as W magazine gave me inspiration for the type of model I wanted to use. W magazine also uses unique cover images which makes their covers stand out. This gave me the idea to use Phoebe as my model because her facial features had a unique look, also to dress her in a way that when captured is unique and stands out.

Researching Esquire magazine gave me ideas on how to create a popular magazine cover. Their covers include text which is eye catching and straight to the point. As my target audience is 16 - 23 girls text is needed to attract them to my magazine. Baring this in mind I used text such as 'IN LA LA LAND WITH' and 'ONCE UPON A DREAM' these are song titles which will attract people who are into indie pop which is my chosen genre as they will recognise the artists and be interested. The man's hat in this cover of Esquire was a big inspiration as it is eye-catching however it is only part of the image. I wanted to use this idea when styling my own model. The styling of my model would also link to my chosen music and audience genres.

When I was researching photographers Rankin was the photographer who stood out the most as his photos are sophisticated and straight to the point. The styles used in his photos are unique and eye catching which was an idea I wanted to put forward into my own photography. Once again a black hat is used in this image. It contrasts with Esquires photo as this time is it for a modern look instead of vintage. Giving me the idea to challenge the use of both modern and vintage. Most of ranking photos are in black and white or are in colour but use this idea of black and white colours with clothing and make up. This is an idea that i wanted to put across when taking my own photos as it makes the features in the photo stand out. The idea of having features standing out links to my chosen target audience of indie pop with a quirky feel. This then led to posting photos of a quirky retro dress style.

I used normal page layouts and conventions of text as I wanted a magazine that would be popular, I like the simplistic black small text used in W's covers and wanted to use this in my own magazine cover, as the writing stands out and doesn't take the attention away from the title using a basic font. I also took into account the way the writing on the left of Interview magazine is in line and to one side of the way, this looks neat and sophisticated. The sophisticated you layout links to my target audience which is RAHS. I also wanted to use the idea to use white text instead of black as it creates a softer feel to the magazine.


My chosen master head 'PRIMADONNA' represents a music magazine it is a feeling of want expressed in many songs produced by 'Lana Del Rey' and Marina and The Diamonds'. This links to my chosen target audience and music genre has the indie scenesters and RAHs will recognise my chosen artist and music genre of indie pop. It also challenges modern music as my chosen artists use old video clips in their music videos.

I also challenged the use of different camera shots, by doing so i only used mid shots. This was because the style of my magazine is sophisticated and mid shots look neat and smart, whereas the top of in a shot can impact on the symmetry of the composition. when placing these shots onto my magazine template it began to look simplistic.

Analysis of Magazine Covers:

Colour Scheme:
The Colour scheme used is mainly black, white and red. This is a common colour scheme as the colours compliment each other. gloomy however it shows beauty. Black and Red are the dominant colours on this cover, this would draw an audience as the two colours together are very powerful. The red is repeated in the title, her lips and the shadow image, these then create key areas to focus on. The black and dark colours give a nervy mysterious look standing out from the red and white colours, therefore intriguing audiences. Although the dark colours look gloomy, the light colours then show beauty, focusing on the natural beauty of the girl, and green highlighting the nature. The small white writing at the bottom compliments the black as they are on opposite ends of a colour chart, making the black and the writing stand out.

Picture:
The picture used works well because the colours used among the girl and back ground mean the girl does not blend into the back ground. Both stand out clearly however, the main focus is on the girl. The quality of the photo is spec-ally showing slight traces of scratches, this makes the photo look dated giving it a retro feel, this might attract audiences who have certain vintage fashion interests as the girl is also wearing vintage clothing. like the fact that there is different tonnes of brown in her hair making the magazine feel more natural and not only using precisely blocked colours. The shadow girl in the picture might attract to people who are interested in photography, as it has used Photoshop and camera techniques.

Title:
The light colours used in the center of the cover draw attention to the girls face as it is the main focus and to the title. The red shows clearly on top of the girls hair and face which is dark and light, this colour was chosen as it was used in other parts of the cover showing a flow. The placing of the title corresponds with the image as they are symmetrical and central. Other covers created by Lula magazine use titles that are in different places in a variety of colours, each title is in a colour that corresponds with the images colour pallet. The title fits the magazine as there is a young, pretty girl on this cover and other covers, Lula is also a pretty girls name. The font is flowing, simple and pretty, this links to the beauty within the cover and also it is easy to read.

Barcode:
The barcode is very small vertically on the edge of the magazine. Having it vertically means it isn't in the way of the small writing at the bottom. This also gives the impression that the barcode doesn't want to have attention drawn to it as it is not a main focus. The cover has a vintage look to it so the modern barcode may want to be hidden as it takes away part of the old feel. 

Opinion:
Overall i like the repetitive colour pallet choosing making the title clear but not stick out for the wrong reasons. I also like the image gives an unique, uncomfortable feeling attracting intrigued readers. Also i like the colours complement each other so everything is clear but the main focuses are not lost. 



Colour Scheme:
The main colours used are white and blue, these two colours compliment each other very well. There is also a small amount of dark and yellow, neither of them contrast against the other two. Blue is mainly used as the back ground, in the sky and the water, however they are both different shades of blue so it is clear to understand the image. White shows very well over the blue and is used repeatedly, in the writing, skin, swimsuit and barcode. The colours used give everything a clear outline, making it easy for the reader to notice and read. The colours used are very relaxing and clean which make the cover bright ad eye catching. However the small uses of other colours such as yellow, red and black are effective as they take away the intensity of the solid black and white colour scheme. Also they do not clash with the other colours or look too bold.

Picture:
The picture used is clear as the same few colours are used in the same elements of the photo. For example, the water includes blue and white and the lady includes blue and white. This makes the parts of the image fit together. The woman has pale skin and is wearing a white swimsuit, this draws attention to her and what she is doing, attracting readers who want to read on holidays or leisure. Her body is almost in the center of the cover  making it look symmetrical and more of a focus to the reader. The darker blue swimming hat is on top of the lighter blue sky, therefore it is clear. The objects in the image are similar height making them easier to see and it makes the image look neater.

Title:
The title is white which shows up clearly over the blue, making it easy to read, and look neat and simple. The letters are mainly the same width at the top and look fitted to the top of the cover. There is small white writing in the middle of a gap filling in the empty space, making the magazine look organized and well thought out, also it draws more attention to the title. Other titles on BAZAAR magazine covers are in the same place, which looks repetitive and neat. However, the titles are different colours, as the colour of the title goes wit the colour pallet of the image. The name BAZAAR suits the magazine as the cover images and what the magazines include are different and unique. The font used it straight and simple making the letters look rectangular, flowing with other rectangular elements of the cover. This also makes the title easy to see and read.

Barcode:
The barcode is well placed as it is horizontal on the bottom left corner. This a good position as it is inline and looks similar to the smaller white writing flowing down the left hand side. It is not too small making it visible but not drawing too much attention to it. 

Opinion:
Overall i like the simple yet effective colour scheme used, everything has a clear outline and nothing clashes on top of each other. I also like the layout is neat using long, rectangular bases shapes. I really like the way it is clear what order the elements are supposed to draw your attention. The image ad background catch your eyes first, then the title and then it flows down.



Colour Scheme:
The main colours used in this colour scheme are yellow, white and blue. The title is the boldest colour in yellow however, the yellow drink in the glass makes it less less noticeable that it doesn't go with much else on the cover. Yellow stands out easily over dark green, this makes the title eye catching and easy to read to an interested viewer. The yellow drink in the glass is over Marilyn's pale body also making it stand out. Her pale body is also clear to see as it stands out in front of the blue water, this will get the readers attention as they will want to know who the person is featuring on the cover. Small white writing is used in various places around the cover, it is clear and readable, even though it is on top of different colours. White shows up clearly over most darker colours, so it is noticeable over green and blue.There is small elements of darker colours used on the cover which removes the brightness of the magazine as it is placed in the lighter more eye catching sections, it will also get noticed more.

Picture:
The picture on this cover is clear and the different colours have a sharp outline they don't clash with each other. The background is symmetrical and fills the page, as the line showing the water from the trees is straight across the magazine making it look neat. Marilyn's body and swimsuit is also symmetrical, as both shoulders are roughly the same height either side and her swimsuit is the same style on either shoulder. Her streaky, white, wet hair also goes with other light elements of the cover and writing. As the streaky lines in her hair go with the white letters used in the writing. The bottom half of the images is linked and flows as same few light colours are used, and the top half is mainly two block colours. This means that the area of focus is the bottom half. As the drink, person and water are where the readers will be most interested.

Title:
The title is clear and doesn't draw too much tension away from the image as it uses another colour shown on the cover. As yellow is still a bright and unique colour to have as a title, it will stand out from other magazine overs and titles, making readers more likely to pick this magazine up first. The title is neatly placed in the middle on the top of the cover, the edges are the same distance apart, following the shoulders and swimsuit. The font has a unique swirly, thick look to it but it is still easy to read. Other titles used but Esquire magazine covers are in the same place however, they are different colours as the colour of the title goes with the colour scheme used in the cover image.

Barcode:
the barcode is in a good place as it it vertical in the right bottom corner of the cover. This is a good placement as the barcode allows the eyes to flow from the shoulders to the barcode however, it doesn't stand out near the image making it look out of place. It is also the same height of the shoulder, making it blend in with aspects of the cover.

Opinion:
I like the bold choice of using a yellow title as yellow is only used once in the cover image however, it still blends and stands out. I also like the brighter colours to be near the body making Marilyn stand out to an audience intriguing them into who she is. I like also the placing of the barcode and how it makes the eye flow to things in order of importance, you are drawn to the title, then the body and then your eyes go to the barcode and small writing.

Analysis of Music Genre:

The music Genre i have chosen is Indie pop and alternative, art rock.

Marina and the Diamond's songs are indie pop and new wave, however she also includes elements of electropop. Marina described herself as a 'DIY musician' and an 'Indie artist with pop goals'. Her music style is different as she had no musical training. Marina's songs are also deep and have underlying meanings, she said if her music career wasn't successful she would have been a psychologist, also using her deep thoughts and mind. The notes she sings in her songs are 'inventive'. Marina's musical influences are Brody Dalle and Britney spears. 



Lana Del Rey's songs are cinematic involving the pop culture of the 1950's and 1960's Americana. The Rolling Stones described her as a 'Lounge singer'. She chose her musical identity as it reminded her of going to the sea side and also it sounded beautiful coming off the tip of the tongue. Her movie 'Hollywood and 'Movie music' have even been know to show elements of hip hop and rap. Lana' songs also link to various genres of baroque, rock and indie pop. Her musical influences are Elvis Presley, Antony and The Johnsons, Frank Sinatre, Eminem and Amy Winehouse. 



FKA Twig's music style is Catchy, Indie pop. Her music includes whispered tones and it has been compared to the work of Tricky. FKA's musical influences are Billy Holiday, Ella Fitzgerald and Marvin Gaye. She said her songs are not restricted to one specific music genre and can explore aspects of different music genres and sounds. Her sounds incorporate everyday sounds such as car alarms.



Florence and The Machine's music style is dark, robust and romantic, this genre is classical and art rock. Florence includes many of her feeling and emotions in her songs bringing passion to her music, envolving lyrics saying we are all dealing with 'love and death, time and pain, heaven and hell'. Her work as been compared to Kate Bush, Siouxsie Sioux and PJ Harvey. Florence's musical influence and hero is Grace Slick. 

Analysis of Colour Palettes:

Magazines need colours that compliment each other, for example the most common colours are black and white because they are easiest to read. However, other colours can compliment each other but its risky.

colours can be added to black white which can still compliment them,
for example.

• Black, White and Blue.
• Black, White and Red.
• Black, White and Yellow.
• Black, White and Green.

 

However black and white don't necessarily have to be used together,
for example.

• Black and Yellow.
• Red and White.
• Green and Orange.
• Yellow and Blue.
• white and Green.
• Green and Yellow.
• Orange and Black.
• Yellow and Red.
• Blue and White. 

  



I would like to use either

• Black, White and Red.
• Black, White and Gold.
• Black and White.

Red is used to represent danger and love. However, gold is used to represent wealth, money or independence.